Q&A: What social media monitoring, analytics, and publishing tools do you use?

While there are many options, I use both Hootsuite (Hootsuite Certified Professional) and SproutSocial as my primary monitoring, analytics and publishing tools. It is also important to use the analytics tools of specific platforms as well as Google analytics for tracking the impact of your social campaigns on your website traffic.

 

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Freelance social media consultant and coach serving small businesses in Salem Oregon since 2009

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