Q&A: How do you use and leverage the benefits of both LinkedIn Groups and LinkedIn Pages?

The power of LinkedIn pages is that it gives companies the ability to converse with potential clients on a platform that is considered more credible due to its professional reputation.

While there are many valuable aspects to Groups, two that I find useful are the ability to engage with your peers and with potential clients. For example, I am a member of several social media groups where I am able to keep up to date with the latest trends and discussions that are happening. I am also able to join groups that cater to my market segments and I try to establish myself as a thought leader in social media.

 

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Freelance social media consultant and coach serving small businesses in Salem Oregon since 2009

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