You’re probably here reading this because you want to know what goes into creating a great social media marketing campaign. The good news is, it’s really not that difficult to get started with. Here you’ll find some great tips on what you can do to become the best social media marketer out there.
You need to make a profile on the social media site of your choice. It may be tempting to get on there and start adding things like your favorite music and the like, but you have to remember that you’re making this profile as a professional and not for personal needs. Always try to make everything you post as generic as possible. You don’t want people to not want to join up with you because you said something about your political affiliation, for example. Just try to make everything as professional as you can and everything should work out for you.
Once you have your profile built, you’re going to want to try and get as many followers as possible. A good way to do this would be to offer coupons or other deals that only people that are following you can get. Make sure that the coupon or sample of whatever you’re giving out has something to do with the business you’re running. Always make sure that you have expiration dates on deals as well. You don’t want someone trying to honor a coupon that isn’t expired for a product that you don’t sell any longer.
Treat people with respect because you never know who could be watching you interact with that person. There will be those people that complain about anything no matter what you try to do, but you still shouldn’t tell that person off since you’re going to be having a large audience watch you. Don’t get too personal with people or anything like that, but also don’t just send out responses that are made up for everyone. People will notice if you’re trying to send them a canned response, so try hard to be a little personal with your followers.
You want to be sure to update your page often, but don’t update it way too much. People will get annoyed if you’re updating them every other hour. If you have something to share with people, pick a time when most people are going to be online, and then send it out only once. If people don’t respond to it, that doesn’t mean that you should start sending it out until someone is interested. If people don’t show interest the first time, then it’s time to rework the message and then send it out at least a day later so you don’t bother people.
Now you shouldn’t have any trouble setting up your social media marketing campaign. Just remember the tips you read here, and always be looking out for more tips on this subject. Work hard and you should be able to see the results pay off later on!
About Pinson Digital
Founded in April 2009, Pinson Digital is a Salem, OR based social media marketing company that manages online social communications for small to mid-size businesses.
Pinson Digital’s services include day-to-day management of Facebook, Twitter, Google+, Pinterest, LinkedIn and blogs for brands as well as social advertising, social contests, graphic design and strategic development.