Making Sure You Connect With Customers On Social Media

By Michael Pingree

Social media is the newest way for you to start reaching out to your customers, if you have a small business. Social media can be form of marketing that really helps you reach your customers, and what’s more, it can help you reach all the people in their networks. And it does it for free. That is why you need to concentrate your efforts on building loyalty through social media. Here are some ways you can do that by communicating with your customers.
The first thing you have to do is to make sure that you are sharing information worth sharing. If you aren’t doing that, you need not bother using social media at all. Think about your own use of social media. Do you follow someone who has nothing to say? Do you share the links of someone who doesn’t post something you are interested in? Of course not.

That’s the reason you need to think seriously about what you’re doing in social media. You can’t expect success if you have no idea why you are using the sites in a professional capacity. If the only reason you’re on social media is because someone told you to get on social media, that doesn’t count as building relationships. You need to get back to the drawing board and think about your customers and how you can reach them.

Have contests and drawings. Everyone loves a contest, and there’s no better way to excite people than to tell them you’ll give them something for free. This can be a fun way for you to get to know your customers. For example, ask them to post a video using your product. You can learn a lot about your customers this way, and they will love getting involved.

Use a call to action in all your postings. Ask for retweets and shares. Don’t overdo it, but make sure that you always have a goal when you post, and that you always look for opportunities that your followers and fans can share your information.

Retweet and share information yourself. If your followers and fans are posting things that are relevant and interesting, return the favor and make sure that you share that information with everyone. They will get a kick out of it, and be more willing to interact with you in the future.

Ask for feedback. This can be a really great, easy way to know what your fans and followers are thinking, and they will think it is great that you want to know their opinion. A lot of companies don’t bother to do that, so you stand apart from the pack.

Now that you have read this article, you should have a better understanding of how you can stay in touch with your customers and prospective customers through social media. Social media offers you a lot of different opportunities. You simply need to be able to make the most of those opportunities, and if you use the information here, you will be able to.

 

About Pinson Digital

 

Founded in April 2009, Pinson Digital is a Salem, OR based social media marketing company that manages online social communications for small to mid-size businesses. Pinson Digital’s services include day-to-day management of Facebook, Twitter, Google+, Pinterest, LinkedIn and blogs for brands as well as social advertising, social contests, graphic design and strategic development.

 

For more information, visit Pinson Digital at http://www.PinsonDigital.com | Twitter: @michaelpingree | Facebook: http://www.facebook.com/PinsonDigital

 

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Freelance social media consultant and coach serving small businesses in Salem Oregon since 2009

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Posted in Social Media
6 comments on “Making Sure You Connect With Customers On Social Media
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