Targeting a Niche to Win the Content Game

See on Scoop.itMichael Pingree’s Social Media Minute

Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be.

Michael Pingree‘s insight:

Important to establish yourself as the ‘expert’ in a particular niche. Not only can you charge more as an ‘expert’ but you actually can grow your business faster when YOU can focus on a single area. 

See on


Freelance social media consultant and coach serving small businesses in Salem Oregon since 2009

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