Using Social Media Marketing to Improve Your ROI

By Michael Pingree

Many businesses are recognizing that social media networks can be used as an effective tool to promote their services and products. Their likely question is wondering exactly how to ensure they will have a significant return on their investment.

Social media networks include Facebook, Twitter, Google Plus, LinkedIn, and others. They can all be uses an effective online persona for the company and its brand. It offers a low-cost solution as an effective marketing tool. In essence, there is no simpler and cheaper way to promote the business than using social media marketing. By simply applying the following methods it is easy to create social media optimization to increase the company’s brand presence online.

Joining Social Media

The first step in using social media marketing is to join social networks. Choose the ones that are ideally suited for your specific company. In all likelihood this will include Twitter, Facebook, and Google Plus. Companies that offer professional services, like a doctor or dentist are better suited to use Twitter and LinkedIn as promotion tools.

The first step in deciding which social media marketing sites are most effective is to search for like-minded individuals residing in an online community. Once found, set up an account using that community to create your company’s social media bio. This will be your opportunity to craft an effective short message that highlights the specific products and services your company provides.

As part of an effective search media bio, be sure and include quality content that indicates how your company is a proven leader in the emerging market. An effective two paragraph bio that is used to summarize your company can be used to promote the services and products your company provides, along with the stated mission will maximize the results.

Become Active

Consider becoming an active member in your social media community. This includes broadcasting a friendly welcome message directly to every one of your social media network sites. This should encourage other like-minded members to begin interacting with your social media marketing page. Without being pushy, invite many of the other online users to become your company’s social media friend.

Offer Assistance

By offering assistance, you can suggest valuable content found in articles, and websites that will add significant value to your shared online conversations. This might include answering questions from other online users, or offering suggestions to their questions and how they can find the answers through the community of online experts. By commenting frequently, on your blog and on other popular blogs, you can help develop a strong online sense of community by interacting with others.

Driving Traffic

The easiest way to increase your online presence is to build inbound links that redirect traffic from other sites to your social media marketing site. This needs to be done carefully. Carefully creatively promote your services and products to all of your captive audience. Do not spend all of your time simply promoting your products and services, but update quality content that adds value to your site.

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Freelance social media consultant and coach serving small businesses in Salem Oregon since 2009

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Posted in Facebook, Social Media
2 comments on “Using Social Media Marketing to Improve Your ROI
  1. […] Using Social Media Marketing to Improve Your ROI […]

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