The biggest challenge most marketers have is keeping a steady stream of content in the pipeline. For many years, original content was the objective. Now, with some much content already out there, many are asking why we should be creating anything new. Content curation may just be the answer.
Content curation is not just sharing all kinds of content you stumble upon or source. It’s most of all about doing it in a smart and audience-centric way, by focusing on specific topics you want to curate content about. Some curation platforms even clearly revolve around community marketing purposes. There are many reasons why you might want to curate content.
Renilde De Wit gives a great overview of content curation including some of the benefits and goals of content curation. Read the original article at Content Marketing Experience.