The power of LinkedIn pages is that it gives companies the ability to converse with potential clients on a platform that is considered more credible due to its professional reputation.
While there are many valuable aspects to Groups, two that I find useful are the ability to engage with your peers and with potential clients. For example, I am a member of several social media groups where I am able to keep up to date with the latest trends and discussions that are happening. I am also able to join groups that cater to my market segments and I try to establish myself as a thought leader in social media.
Freelance social media consultant and coach serving small businesses in Salem Oregon since 2009
Michael Pingree's Facebook Report 
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